These days brands and retailers are facing a tough time captivating the interest and acquisition of today’s shoppers. Retailers have their work cut out for them when it comes to competing with the ever-increasing practice of shopping online or with mobile phones and devices. The world of retail is going through significant changes, and many retailers are coming to realize that shoppers can’t be “bought” over by smart marketing campaigns or points-based reward programs to increase foot traffic, thus sales, in their store. Now more than ever, brands and retailers are coming to find out that they need to develop an extensive and strategically-based process that meets the core needs of today’s shoppers. To do this, merchants need to adapt. To do so, they must enhance their shoppers’ experience.
PSFK.com, an online resource and hub that provides creative and marketing professionals with ideas and information on trends in the retail industry wrote an e-book called, “10 Pillars Delivering the New Shopper Experience.” We found the content very useful and decided to use it to connect each pillar with a point-of-purchase display we’ve designed successfully for our customers.
Many reports indicate that brick-and-mortar shopping is dead, soon to be taken out by its competitor–online shopping. However, we don’t think that’s true. We believe that in-store and physical shopping are only evolving. According to a study by A.T. Kearny:
90% of all retail sales are transacted in stores and 95% of all retail sales are captured by retailers with a brick-and-mortar presence.
We know that for retailers to adapt, the shoppers’ needs should be met by increased value, meaningful interactions, and engagement at every point of the buyer’s cycle. And it all starts with an engaging retail display to showcase your product! Each fixture feature in this post we designed through the ideation and collaboration with a brand we’re proud to call partners. Together, we were able to increase engagement, repeat sales, increase word-of-mouth, and create a lifetime of brand loyalty.by