We absolutely love showing off the work we do in collaboration with our folks at Thule. We love the brand, we love the products and we love how easy their products are to use. We approach each fixture we create in much the same way….strive to be unique, functional, easy to use and great looking.. just like Thule. Read More…by
These days brands and retailers are facing a tough time captivating the interest and acquisition of today’s shoppers. Retailers have their work cut out for them when it comes to competing with the ever-increasing practice of shopping online or with mobile phones and devices. The world of retail is going through significant changes, and many retailers are coming to realize that shoppers can’t be “bought” over by smart marketing campaigns or points-based reward programs to increase foot traffic, thus sales, in their store. Now more than ever, brands and retailers are coming to find out that they need to develop an extensive and strategically-based process that meets the core needs of today’s shoppers. To do this, merchants need to adapt. To do so, they must enhance their shoppers’ experience.
PSFK.com, an online resource and hub that provides creative and marketing professionals with ideas and information on trends in the retail industry wrote an e-book called, “10 Pillars Delivering the New Shopper Experience.” We found the content very useful and decided to use it to connect each pillar with a point-of-purchase display we’ve designed successfully for our customers.
Many reports indicate that brick-and-mortar shopping is dead, soon to be taken out by its competitor–online shopping. However, we don’t think that’s true. We believe that in-store and physical shopping are only evolving. According to a study by A.T. Kearny:
90% of all retail sales are transacted in stores and 95% of all retail sales are captured by retailers with a brick-and-mortar presence.
We know that for retailers to adapt, the shoppers’ needs should be met by increased value, meaningful interactions, and engagement at every point of the buyer’s cycle. And it all starts with an engaging retail display to showcase your product! Each fixture feature in this post we designed through the ideation and collaboration with a brand we’re proud to call partners. Together, we were able to increase engagement, repeat sales, increase word-of-mouth, and create a lifetime of brand loyalty.by
Execution is key to success. So you’ve spent months sifting through ideas and evaluating concepts and you’ve settled on a winner. Now what? Well now you need to turn it over to the production experts and wait for 6-8 weeks for everything to come to life right? How do you stay connected throughout the process to make sure things are being done to your exact specifications? Having a proven system and a talented team to manage ALL of the details is critical to making a project a success. Communication is paramount keep your stress level at a minimum blood pressure down. We at Evolve Group have put together key processes and tasks that enable us to make every project we work on become a success. We would like to share with you what we learned, and how we do it.by
First impressions are everything–don’t waste yours. The right display will make you stand out from the competition and will draw your customers in. It doesn’t matter if you are in a mom-and-pop store or a big-box retailer, you need to communicate your brand identity and your product message – and fast. A point-of-purchase display (or P.O.P.) consists of a custom designed fixture that increases sales and the effectiveness of your in-store promotion, as well as to highlight your product. Typcially, P.O.P. displays range from window and counter displays, floor stands and fixtures, to brand banners with your logo and identifying visuals. P.O.P. are designed to demand the attention of your customer, and to be engaging and eye-catching.
Evolve has been working with brands like yours for over decade and our proven process of point-of-purchase displays will strengthen your brand’s presence at retail, ultimately increasing your sales.
Here are the steps we will take in making your next project a success:by